Animate text and objects using a custom animation scheme

Open the presentation you want to add animation to. In normal view, display the slide that has the text or objects you want to animate.
1. Select the object you want to animate.
2.  On the Slide Show menu, click Custom Animation.
In the Custom Animation task pane, click , and do one or more of the following:
(a) If you want to make the text or object enter the slide show presentation with an effect, point to Entrance and then click an effect.
(b) If you want to add an effect to text or an object that is on the slide, point to Emphasis and then click an effect.
(c) If you want to add an effect to text or an object that makes it leave the slide at some point, point to Exit and then click an effect.
(d) If you want to add an effect that makes an object move in a specified pattern, point to Motion Paths and then click an effect.

The effects appear in the Custom Animation list, top to bottom, in the order you apply them. The animated items are noted on the slide by a non-printing numbered tag that correlates to the effects in the list. This tag does not show up in the slide show view.